NSF Clothing

Inspired by a California attitude, an understated cool and relaxed sensibility that expresses a confident, independent spirit.

Los Angeles native, Nick S. Friedberg founded NSF in 2004. Born and raised in West Hollywood, Nick started in clothing production shortly after high school with one of the leading LA based casual brands. He started his label in menswear, adding womens in 2010. He began with the intention of having a small, exclusively distributed brand and after almost 20 years that still rings true.