Based in Copenhagen and owned and run since 2009 by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI is a line full of personality and contrasts with a Scandi 2.0 sense of style. The GANNI mission is simple: to fill a gap in the advanced contemporary market for effortless, easy-to-wear pieces that women instinctively reach for, day in, day out. The brand calls Copenhagen home, and while acknowledging and honouring the traditions of quality Scandinavian design, GANNI does not subscribe to its often minimal expression.
“With GANNI we wanted to do something different than the typical stereotypes of Scandinavian fashion, which when we started were either high-concept Scandi-style or girly-boho. Aiming to create a third alternative, we sought after a more playful and effortless approach to design, that represents how I want to dress and look. Without strict dogmas or rules, but with room for personality, contrasts and experimentation.” - Ditte Reffstrup