Spanish designed and made brand Paloma Wool is a personal project started by Barcelona-based creative Paloma Lanna. Having learned about the business side of the fashion industry first hand through her parents’ clothing line, she wanted to launch a creative project that allowed her to blend her love of art and fashion. At the core of the brand is a desire to release timeless pieces that challenge the disposability of fast fashion.
Her line is also heavily influenced by local creatives in her inner circle, who often collaborate on prints and content for her collections. Since its inception in 2014 the brand has experimented with projects in movement, gender, and inclusivity that tell a story through each and every piece.